RABAT, May 18 – Morocco’s BCP Group is expanding its private banking business and rolling out a new brand strategy as it looks to attract more high-net-worth clients and strengthen its wealth management services.
The lender said the move is aimed at aligning its private banking unit with global standards while offering more tailored financial services to clients with complex wealth needs.
Operating under the new slogan, “Building tomorrow’s value today,” the unit will focus on helping clients manage, grow and transfer wealth, with services targeted at entrepreneurs, executives, business owners and international clients.
BCP Group is also widening its physical presence across Morocco, opening new private banking centres in Casablanca and other key regions to bring services closer to clients.
The expansion is designed to reflect local market conditions while improving access to specialised wealth management advice across the country.
The bank said the strategy will be supported by new products and more customised service models as client demand for sophisticated financial planning grows.
“This new step reflects our ambition to make BCP Group Private Banking a benchmark in wealth management in Morocco,” said Idriss Bensmail, head of retail banking at BCP Group.
He said the plan is part of a broader effort to decentralise expertise and strengthen regional coverage, adding that the bank wants to offer “local, personalised, and long-term support” across Morocco.
Private banking director Soraya Mahfoud said the shift goes beyond branding, pointing to deeper changes in services and client engagement.
